Spoyl - Analytics and Growth Lead
02 January 2017
Leadership role in Analytics, driving product strategy and growth through insight generation and experiment flighting.My work had a holistic view across marketing,product and operations.
- Setup and lead the analytical team increasing org wide data consumption, synthesizing and running product/user experiments and charting strategic direction
- Facilitated partnerships and cross promotional activitiesachieved a 30% increase in DAUs and 15% increase in retention of Sellers through my work
- Lead a growth team responsible for insight based hypothesis testing and category growth